Kungani inkampani yethu kufanele ithuthukise ukuncintisana komkhiqizo wayo

Kungani kufanele sibheke ukubaluleka kokusungula imikhiqizo emphakathini wanamuhla? Lena inkinga okufanele amabhizinisi amaningi ayicabangele. Njengamanje, amabhizinisi amaningi agxile ekukhuleni kwasekhaya ahlola ukusungula imikhiqizo. Uhlobo, umsebenzi kanye nendawo yokuthengisa yemikhiqizo kusanda kuba kusha. Kodwa-ke, iningi lokusungula imikhiqizo ebhizinisini kuwukusungula izinto ezintsha okuzenzakalelayo kanye nokusungula izinto ezintsha. Iningi lazo liyimikhiqizo yezifiso ezingazelelwe noma izifiso zabaphathi bamabhizinisi.

Eminyakeni yamuva nje, siqaphele ukuthi “ngaphansi kwengcindezi enkulu yokusungula izinto ezintsha emakethe yaseShayina, amabhizinisi athintwe kakhulu yindlela “yokusungula izinto ezintsha eShayina”.

Ngaphansi kwesimo somnotho wemakethe, akuvamile ukuthi ukunikezwa kwemikhiqizo kungabi nesidingo, futhi izimpahla eziningi zizoba sesimweni sokugcwala kwemakethe; noma ngabe ukunikezwa kwempahla ethile kungabi nesidingo, kuzoba nokulinganisela phakathi kokunikezwa nesidingo esikhathini esifushane, noma ngisho nokunikezwa ngokweqile, okuwumphumela wokwabiwa kwezinsiza zemakethe. Ngokuphathelene nesenzakalo, ukunikezwa kwemikhiqizo eminingi emakethe yaseShayina kudlula isidingo. Imboni yokudla imbi kakhulu. Kulesi sigaba samanje, amabhizinisi okudla aseShayina agcwele ukuhlanganiswa kwemikhiqizo, elandela lo mkhuba kanye nemikhiqizo yombumbulu emfudlaneni ongapheli. Ethintwa yimikhiqizo efanayo, ukucindezela kwesiteshi okuhambisanayo kanye nokuncintisana kokugcina akunakugwenywa, futhi impi yamanani ingabonakala yonke indawo.

Ukuhlanganiswa kokumaketha kwamabhizinisi okudla kwenza yonke imboni iwele enkingeni yenzuzo ephansi. Amandla omkhiqizo ayisiqinisekiso esibalulekile sokuncintisana kwamabhizinisi. Amabhizinisi kufanele athole ukushoda kwemikhiqizo futhi athole imakethe ngokusungula umkhiqizo. Kumabhizinisi, imakethe ihlala ilungile futhi ilingana, ngakho amabhizinisi ahlose emakethe, asungule imikhiqizo futhi athole njalo isikhala semakethe. Ukusungula umkhiqizo akuyona imicabango noma ukushukuma ngokomzwelo, kodwa ukudala okunengqondo okunemithetho okufanele ilandelwe.

Okokuqala, kufanele siqonde izimiso eziningana zokusungula umkhiqizo

1. Okujwayelekile.

Ukusungula imikhiqizo yokudla kufanele kuthathe uMgwaqo ojwayelekile. Kuphela ngokuqonda ukuthambekela kokusetshenziswa okujwayelekile lapho singafinyelela khona impumelelo yokusungula imikhiqizo. Ukuthambekela kokusetshenziswa okujwayelekile kwesimanje kusempilweni yethu yansuku zonke. Uma sikunaka kancane, sizothola ukuthi lapho sibona ukuvikelwa kwemvelo okwengeziwe, ezemidlalo, imfashini, ukunakekelwa kwempilo, ezokuvakasha kanye nokuzijabulisa, sizokwazi ukuthi okujwayelekile sekungene kuyo yonke indlela yokuphila kwethu. Singabona ekubuyekezweni kwenqubo yokuthuthukiswa kwemboni yeziphuzo yaseShayina ukuthi cishe zonke izinhlobo ezinamandla emakethe yeziphuzo ezikhona zikhula ngokukhuphuka komkhuba othile ojwayelekile. Ngomqondo othile, singacabanga nokuthi imboni yeziphuzo iyimboni lapho izikhathi zenza khona amaqhawe!

Ekuqaleni kwekhulu elisha leminyaka, umkhuba wokusetshenziswa kwabantu baseShayina usuthuthuke kusukela “ekucimeni ukoma” kuya ekuphishekeleni ikhwalithi nokudla okunempilo. Ngakho-ke, iziphuzo zejusi zibonakala zibhekene “namavithamini” “nobuhle”, kanye nenani elikhulu lemikhiqizo enokudla okunempilo njengoba kubonakala futhi ithola ukuthandwa ngabathengi. Ngo-2004, ngokufaka isicelo seShayina seMidlalo Yama-Olimpiki, umkhuba wokusetshenziswa kwabantu baseShayina usuthuthukisiwe. Impumelelo yezemidlalo kanye nokwanda kokuthanda ezemidlalo, iziphuzo zezemidlalo ziyachuma, ukusungula izinto ezintsha okudumile kunqobe isimo somkhiqizo weziphuzo zezemidlalo.

2. Izikhathi.

Kumabhizinisi ngamanye, ukusungula imikhiqizo akukhona ngaso sonke isikhathi, kusekelwe emathubeni esikhathi. Ukusungula imikhiqizo okuhle akuqinisekisi impumelelo yemikhiqizo, kumele kuhambisane nesimo sesikhathi. Uma kuqhathaniswa nesimo sesikhathi, uma ukusungula imikhiqizo kubonakala sekwephuzile, kungase kuphelelwe yisikhathi noma kube phambili kwabanye; ngokuphambene nalokho, uma kubonakala kusenesikhathi kakhulu, kungenza abathengi bangakwazi ukukuqonda nokukwamukela.

Ngawo-1990, lapho amakhulu ezinkampani ze-TV yombala ezweni lonke ayesabandakanyeka empini yamanani, i-Haier yenza ukusungula imikhiqizo futhi yahola ekuqaliseni i-Haier digital TV. Kodwa-ke, ngaleso sikhathi, yaba yindaba engenangqondo. Imboni nabathengi babengenakuvumelana nokusungula imikhiqizo okunjalo. Nakuba kwakuwumkhiqizo omuhle, wawungenakusungulwa ngenxa yezikhathi ezahlukene kanye nendawo. I-Color TV inesikhundla esibalulekile emakethe ye-TV yombala yaseShayina enomncintiswano omkhulu, futhi ikhipha ngokweqile izinsiza zokumaketha ze-TV yombala yaseHaier, okwenza i-TV yombala yaseHaier ibekwe esimweni esibi.

3. Ukulinganisela.

Ukusungula umkhiqizo kufanele kube okulinganiselwe, “izinyathelo ezincane nokusebenza ngokushesha” kuyindlela ephephile. Amabhizinisi amaningi avame ukunganaki isimiso esithi “ukuhola okulinganiselwe, isinyathelo esiyingxenye phambili”, uma esewele enjabulweni yokusungula umkhiqizo futhi engakwazi ukuzikhulula, ngokuvamile enza ukusungula umkhiqizo kuphambuke endleleni efanele futhi kungene ekungaqondani, ngisho nasekuweni kwemakethe, izinsizakusebenza zebhizinisi ezilahliwe, ngesikhathi esifanayo, ithuba lemakethe nalo liyaphuthelwa.

4. Umehluko.

Inhloso eqondile yokusungula izinto ezintsha ngomkhiqizo ukudala umehluko womkhiqizo, ukuthuthukisa inzuzo yokuhlukanisa imikhiqizo yebhizinisi, nokukhulisa ubuholi bemikhiqizo ezigabeni zemakethe. Phuma emakethe entsha.