Why the Egg Tart Became a Global Baking Sensation ？

The golden flaky pastry is filled with boundless creativity. The small egg tarts have become the "top figure" in the baking world. When entering a bakery, the dazzling array of egg tarts can immediately capture one's attention. It has long broken away from the single label of "Portuguese classic" and transformed into a creative stage with various shapes and imaginative fillings. From the corn egg tarts and tall plate tarts that are popular on social media, to the colorful fruit tarts, the custard-filled tarts, and even the stunning fusion with croissants... This seemingly simple dessert is stirring the market with astonishing power and firmly occupying the "traffic-leading position" on the baking counter.

Data bears witness to explosive power

The search index for egg tarts has soared by nearly 8 times in three years, rising from 127,000 in July 2022 to 985,000 in June 2025. The playback volume of related topics about egg tarts on Douyin has reached nearly 13 billion times, and the number of "egg tart" notes on Xiaohongshu has easily exceeded one million - it is not only a dessert, but also a "social currency" that young people use for and sharing.
Corn egg tarts have become a phenomenon on social media: From Yanran Yimo's rectangular corn egg tarts to Baoshuifu's black pastry egg tarts, they have swept across various platforms. The hashtag #CornEggTarts# on Douyin has received over 700 million views.

Critiquing the rising star: This "Egg Tart Plus" has won over the taste buds with its upright shape, ample filling, and cookie-like crust. It has generated over 20 million views on the Douyin platform and has become the signature dish of the new Chinese pastry shop.
The overall online sales figures confirm the demand: The egg tart (crust + filling) products have remained highly popular, with annual sales exceeding one million units, reflecting the huge demand for egg tarts from both households and stores.

Infinite Creativity: The Versatile Techniques for Making Egg Tarts

Description: Standing tall and proud, it commands respect among all! The cookies or sweet pastry crust is thick and fragrant, securely holding a large amount of smooth filling. The texture is crispy on the outside and tender on the inside, providing a strong sense of fullness. It can be "eaten hot, chilled, or frozen" in three ways.
Flower Tart and Croissant Tart: "Caramel Croissant Egg Tart" shapes the pastry to hold roses; "Spicy Potato Mashed Doughy Croissant Tart" combines the crispy aroma of croissant with the smoothness of egg tart, and adds potato puree, resulting in a richly layered flavor.

Fillings blend together

A variety of fruits: Strawberries, blueberries, and mangoes are vividly presented on the tart. The appearance is extremely eye-catching, and the natural fruit acids can beautifully counterbalance the sweetness. Creative dishes such as waterfall-like silk paste and fluffy bean milk balls are constantly emerging.
Pudding & Caramel Delight: The chewy pudding core melts in your mouth; the chocolate caramel tart, when cut open, causes molten lava to flow out.

Color Revolution: Flavor Upgrade

Pink Strawberry Tart: The crust and filling incorporate strawberry elements, presenting a delicate pink color that enchants both the eyes and the taste buds.

Black Tart: Bamboo charcoal powder or cocoa powder gives the tart crust a mysterious black color and a unique crispy texture.

The vigorous development of egg tarts cannot be separated from the strong support of modern and large-scale production lines. Efficient automated equipment ensures the accuracy and stability of the production of egg tart crust and egg tart liquid, from dough processing, shaping to baking. Standardized procedures guarantee quality and efficiency. Innovative thinking and strong production capacity jointly created the legend of egg tarts rising from a classic pastry to a leading figure in baking. In the future, the creative boundaries of egg tarts will continue to expand, and the supporting industrial chain will also continuously inject power into this imaginative sweetness.

Post time: Jul-28-2025