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On Douyin, videos under the hashtag #Ciabatta have garnered over 780 million views,
while related tags such as #ScrambledEggCiabatta and #ChineseStyleCiabatta have also surpassed tens of millions of views each.
On Xiaohongshu, the #Ciabatta topic has reached 430 million views,
with interaction and discussions exceeding 1.172 million.
This Italian traditional bread, often called "slipper bread," derives its name from the Italian word "Ciabatta," meaning "shoe,"
which vividly reflects its simple and rustic appearance.
The market fervor is directly reflected in sales figures: the monthly sales of ciabatta products at a prominent warehouse retailer have already surpassed the 100,000 mark. Both offline and online new retail platforms have also listed it as a popular baked item, consistently featuring it on their shelves.
High Water Content: Creates Its Unique Texture
The most distinctive feature of ciabatta lies in its exceptionally high water content. While ordinary bread typically has a water content of around 50%, ciabatta can reach a water content as high as 75% to 100%. This results in its interior being richly moist and filled with irregular, large air pockets, coupled with a crisp crust and a soft, dense, yet tender crumb. When chewed, it releases the pure aroma of wheat.
The Rise of the 'Ugly' Bread: Unconventional Looks, Remarkable Taste
Its exterior is rustic and even slightly wrinkled, but once sliced open, it reveals a captivating honeycomb-like network of air pockets. The exceptionally high water content gives it a magical texture—crispy on the outside after toasting, yet moist and pleasantly chewy on the inside, with a lingering richness that grows with every bite. This striking contrast is precisely what makes it so memorable.
Simple Ingredients: Perfectly Aligned with Health Trends
The traditional ciabatta recipe is exceptionally clean, typically consisting only of flour, water, yeast, salt, and a small amount of olive oil. With no unnecessary additives, it aligns seamlessly with modern consumers' demand for clean labels and healthy eating, making it especially popular among fitness enthusiasts and sugar-conscious individuals.
Ciabatta Embraces All: Chinese Innovations Take the Internet by Storm
The charm of ciabatta lies even more in its remarkable versatility. The phrase "everything goes with ciabatta" is no joke. Chinese-inspired innovations have been a key driver behind its recent breakout success: Qiqihar sauerkraut ciabatta, Thai-style ciabatta, sour soup with fatty beef ciabatta… These creative fusions, rich with regional flavors, have infused the traditional bread with surprisingly localized vitality, perfectly catering to the social appetite of young people eager to explore new tastes.
Behind every trending slice of ciabatta lies the support of stable and efficient production capacity. The Chenpin Ciabatta/Panini Bread Production Line, with a remarkable output of up to 40,000 slices per hour, provides robust supply assurance for the market boom. The production line also allows for flexible customization of output and shape specifications based on product requirements, ensuring that every slice of bread reaches consumers with high standards and efficiency.
Ciabatta is experiencing its "second wave of viral popularity."As the warmth of artisanal craftsmanship meets the efficiency of smart production, a baking revolution spanning kitchens and production lines has arrived. With solid and reliable production strength, Chenpin safeguards every inspiration for healthy and delicious creations, supports the realization of innovative ideas, and accompanies brands on their journey toward steady and far-reaching growth.
Post time: Dec-15-2025