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Pizza has now become one of the most popular foods in the world.
The global retail pizza market size was 157.85 billion US dollars in 2024.
It is expected to exceed 220 billion US dollars by 2035.
North America is the main consumer of pizza, with a market valuation of up to 72 billion US dollars in 2024, accounting for nearly half of the global share; Europe follows closely with 50 billion US dollars, while the Asia-Pacific region ranks third with 30 billion US dollars.
The Chinese market also demonstrates remarkable potential: the industry size has reached 37.5 billion yuan in 2022 and is expected to grow to 60.8 billion yuan by 2025.
Consumer Transformation: Who Is Eating Pizza?
Pizza consumers exhibit diverse characteristics:
The proportion of teenagers and young adults is approximately 60%, and they prefer it for its convenience and diverse flavors.
The proportion of household consumers is approximately 30%, and it is regarded as an ideal choice for casual meals.
Health-conscious users account for approximately 10%, focusing on higher-quality raw materials and formulations.
The frozen pizza market is entering a "golden age", and its growth is driven by multiple factors:
The pace of life is constantly accelerating: modern people's tolerance for time spent in the kitchen is constantly decreasing. Frozen pizza can be eaten in just a few minutes, perfectly meeting the demands of an efficient lifestyle.
Channels and content work together: Supermarkets and convenience stores have significantly increased the display of frozen pizzas, along with on-site tastings to enhance the experience; on online platforms, the views of related content such as "air fryer pizza" and "crispy cheese" have exceeded 20 billion times, continuously stimulating consumer enthusiasm.
Behind this wave of pizza consumption, another "manufacturing revolution" is quietly underway -
American thick crust topped with cheese, European traditional oven-baked thin crust, Asian innovative dough bases and fillings... Under the diverse demands, no single production line can "cover" all markets. The real competitiveness lies in the ability to respond quickly and adapt flexibly in manufacturing.
CHENPIN in has always focused on: How to make a production line achieve both large-scale efficiency and the ability to respond flexibly and quickly to diverse demands? Chenpin provides customized pizza solutions for customers: from dough making, shaping, to topping application, baking, packaging - all through an automated process. It has currently served several domestic frozen food enterprises and overseas pizza brands, and possesses mature implementation plans and experience.
Pizza is constantly "transforming". It can be the "oven-baked sensation" featured on Redbook, a convenient snack in the supermarket freezer, or a steaming ready-to-eat product in a fast food restaurant. What remains unchanged, however, is the automated production line behind it, which continuously evolves, operates efficiently and stably, and always keeps pace with the consumer market. This is the "invisible battlefield" in the pizza revolution, and it is also the core stage of future food manufacturing competition.
Post time: Sep-01-2025