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Pizza tam sim no tau dhau los ua ib qho khoom noj nrov tshaj plaws hauv ntiaj teb.
Lub ntiaj teb cov khw muag khoom pizza loj yog 157.85 billion US las hauv 2024.
Nws xav tias yuav tshaj 220 billion US dollars los ntawm 2035.
North America yog cov neeg siv khoom tseem ceeb ntawm pizza, nrog rau kev lag luam muaj nqis txog li 72 billion US las hauv 2024, suav txog ze li ib nrab ntawm lub ntiaj teb feem; Teb chaws Europe ua raws ze nrog 50 billion US dollars, thaum thaj av Asia-Pacific nyob rau hauv thib peb nrog 30 billion US dollars.
Tuam Tshoj kev lag luam kuj qhia tau tias muaj peev xwm zoo tshaj plaws: kev lag luam loj tau mus txog 37.5 billion yuan hauv 2022 thiab xav tias yuav loj hlob mus txog 60.8 billion yuan los ntawm 2025.
Consumer Transformation: Leej twg noj Pizza?
Cov neeg siv khoom Pizza nthuav tawm ntau tus yam ntxwv:
Qhov feem pua ntawm cov tub ntxhais hluas thiab cov tub ntxhais hluas yog kwv yees li 60%, thiab lawv nyiam nws rau nws txoj kev yooj yim thiab ntau yam tsw.
Qhov feem pua ntawm cov neeg tau txais kev pab hauv tsev yog kwv yees li 30%, thiab nws tau suav tias yog qhov kev xaiv zoo tshaj plaws rau cov pluas noj xws li.
Cov neeg siv kev noj qab haus huv suav txog kwv yees li 10%, tsom mus rau cov khoom siv zoo dua thiab cov qauv tsim.
Kev lag luam khov pizza tau nkag mus rau "lub hnub nyoog kub", thiab nws txoj kev loj hlob yog tsav los ntawm ntau yam:
Kev nrawm ntawm lub neej yog nce zuj zus mus tas li: cov neeg niaj hnub ua siab ntev rau lub sijhawm siv hauv chav ua noj yog pheej yig dua. Frozen pizza tuaj yeem noj hauv ob peb feeb, ua tau raws li qhov xav tau ntawm kev ua neej zoo.
Cov channel thiab cov ntsiab lus ua haujlwm ua ke: Cov khw muag khoom loj thiab cov khw muag khoom yooj yim tau nce cov zaub ntawm cov pizza khov, nrog rau cov khoom noj hauv tsev los txhim kho kev paub; nyob rau hauv online platforms, cov kev xav txog cov ntsiab lus xws li "air fryer pizza" thiab "crispy cheese" tau tshaj 20 billion lub sij hawm, tsis tu ncua txhawb cov neeg siv khoom txaus siab.
Tom qab no nthwv dej ntawm kev noj pizza, lwm "kev hloov pauv kev tsim khoom" yog nyob ntsiag to -
American tuab crust topped nrog cheese, European tsoos qhov cub-ci nyias crust, Neeg Esxias txoj kev ua khob noom cookie bases thiab fillings ... Raws li ntau haiv neeg xav tau, tsis muaj ib txoj kab ntau lawm "npog" tag nrho cov khw. Qhov kev sib tw tiag tiag yog nyob rau hauv lub peev xwm los teb sai thiab hloov tau yooj yim hauv kev tsim khoom.
CHENPIN nyob rau hauv ib txwm tsom mus rau: Yuav ua li cas ua kom cov kab ntau lawm ua tiav ob qho kev ua haujlwm loj thiab muaj peev xwm teb tau yooj yim thiab nrawm rau ntau yam kev xav tau? Chenpin muab cov kev daws teeb meem customized pizza rau cov neeg siv khoom: los ntawm kev ua khob noom cookie, shaping, mus rau topping daim ntawv thov, ci, ntim - tag nrho los ntawm ib tug automated txheej txheem. Tam sim no nws tau ua haujlwm rau ntau lub khw muag khoom noj khoom haus khov thiab cov pizza txawv teb chaws, thiab muaj cov phiaj xwm kev ua tiav thiab kev paub dhau los.
Pizza tas li "hloov". Nws tuaj yeem yog "qhov cub ci ci" tshwj xeeb hauv Redbook, khoom noj txom ncauj yooj yim hauv lub khw muag khoom lub freezer, lossis cov khoom noj uas npaj txhij rau noj hauv tsev noj mov. Dab tsi tseem tsis hloov, txawm li cas los xij, yog cov kab ntau lawm tom qab nws, uas tsis tu ncua hloov zuj zus, ua haujlwm zoo thiab ruaj khov, thiab ib txwm ua kom nrawm nrog cov neeg siv khoom lag luam. Qhov no yog qhov "tsis pom kev sib ntaus sib tua" nyob rau hauv lub kiv puag ncig pizza, thiab nws tseem yog theem tseem ceeb ntawm kev sib tw khoom noj khoom haus yav tom ntej.
Post lub sij hawm: Sep-01-2025